Franchising Agreement in the Philippines

Franchising Agreement in the Philippines: Understanding the Basics

Franchising is a popular business model in the Philippines. It`s a way for entrepreneurs to expand their business by granting another party the right to use their brand, business model, and intellectual property.

If you`re considering franchising your business in the Philippines, it`s important to have a clear understanding of the franchising agreement. In this article, we`ll cover the basics of franchising agreements in the Philippines.

Definition of Franchising Agreement

A franchising agreement is a legally binding contract between the franchisor (the owner of the business) and the franchisee (the person who buys the right to use the business model). The agreement outlines the terms and conditions of the relationship between the franchisor and franchisee.

Key Elements of a Franchising Agreement

The following are some of the key elements that are typically included in a franchising agreement:

1. Franchise Fee – This is the amount that the franchisee pays to the franchisor for the right to use the business model.

2. Royalties – This is the ongoing payment that the franchisee makes to the franchisor for continued use of the business model, typically calculated as a percentage of sales.

3. Territory – The franchising agreement specifies the geographic area in which the franchisee can operate.

4. Training – The franchisor is responsible for providing the franchisee with training on how to operate the business.

5. Support – The franchisor is responsible for providing ongoing support to the franchisee, including marketing, advertising, and operational support.

6. Intellectual Property – The franchising agreement outlines the franchisee`s right to use the franchisor`s intellectual property, including trademarks, logos, and patents.

7. Operations Manual – The franchisor provides the franchisee with an operations manual outlining the business model and the procedures and policies that the franchisee must follow.

Benefits of Franchising

There are several benefits to franchising your business in the Philippines, including:

1. Rapid Growth – Franchising allows businesses to expand quickly, as the franchisee is responsible for investing in the business and operating it.

2. Increased Revenue – Franchising generates revenue through upfront franchise fees and ongoing royalties.

3. Brand Recognition – Franchising allows businesses to increase their brand recognition as the franchisee operates under the franchisor`s brand.

4. Reduced Risk – Franchisees are responsible for investing in and operating the business, reducing the franchisor`s risk.


Franchising is a popular business model in the Philippines, offering many benefits to both franchisors and franchisees. If you`re considering franchising your business, it`s important to understand the basics of the franchising agreement and work with a qualified attorney to create and review the agreement. With the right franchise agreement, your business can grow quickly and generate substantial revenue while minimizing risk.